Voice Search Statistics and Emerging Trends | interactive database (2023)

In the digital world, big innovations seem to be changing the way we all use the internet. As voice search technology has advanced in recent years, it is changing the way many of us search online. SEO strategists need to capitalize on its rapid rise in popularityIdentify emerging trends in voice search statistics.

Some information about voice search

introduced by Google in 2011,voice searchInitially, it was more of a novelty than a feature that users relied on at the time. However, improvements in voice recognition technology have brought voice search to the forefront.search marketing. Recent statistics show that 41% of adults use voice search at least once a day. It is estimated that by 2020,More than half of all smartphone users use voice technology on their devices.

As voice search technology continues to improve and connected devices continue to add and improve voice-activated features, digital marketers can study the latest voice search statistics to identify new trends that show how habits Your customers' search methods will continue to change in the future.

Here are the top voice search stats and trends to look out for in 2022:

Top voice search stats for 2022

  • google reportsthat 27% of the global online population uses voice search on mobile devices.
  • eMarketer forecastthat more than a third of the US population (111.8 million people) would use a voice assistant monthly in 2019, up 9.5% from 2018.
  • ComScore Notificationthat more than half of all smartphone users will use voice search technology in 2020.
  • A Gartner studypredicts that by 2020, 30% of all browser sessions will involve a voice search.
  • Vozbot.aireports that more than half of all adults have used voice search, with 33% using voice search monthly in early 2019, up 25% from 2018.
  • AfterNRP and Edison Research, In 2018, 1 in 6 Americans owned a smart speaker.
  • One in four Wi-Fi-equipped households in the US owned a smart speaker in 2018.according to Nielsen.
  • mar do Google, 52% of smart speaker owners keep them in a common space, e.g. B. in a living room. 25% of those people have them in their bedroom, while 22% have a smart speaker assistant in their kitchen. Among smart speaker owners who use them regularly,62% make a purchase using voice technology.next month.
  • A 2018 study by BrightLocalfound that 58% of consumers used voice search to find a local business in 2017 and that 46% of people who use voice search on a daily basis search for local businesses.
  • mar aAdobe Analytics Search, the most common voice searches on smart speakers ask for music (70%) and the weather (64%), followed by fun questions (53%), online searches (47%), news (46%) and "directions ". (34%).
(Video) Voice Search: Insights and Trends from Keyword Research using Google Trends Podcast from BrightonSEO

New trends in voice search

Smart speakers drive adoption of voice search

Smart speakers are becoming more common in homes around the world. Early products like Alexa and Siri were cool and fun at first; It was fun asking Alexa silly questions just to see how "she" would respond. But voice technologies have improved dramatically and the new hardware is attractive.Google home pagejApple HomePodIt's launching now as other tech giants race to roll out their own tech integrations and smart speakers to keep up with consumer demand.

Voice Search Statistics and Emerging Trends | interactive database (1)

Popular smart speakers like Amazon's Echo are accelerating market adoption of voice search

AStatista.com-Studiesshows that more than 34 million smart speaker devices were sold in the US in 2018, with sales forecast to reach 36 million units in 2019. A recent post on emarketer.com predicts that smart speaker usage will grow with a annual growth rate of nearly 48% to over 76 million users by 2020. As people become accustomed to interacting with voice-activated/sensitive devices, sales of smart speakers will continue to increase and, as a result, the voice search usage will increase.

(Video) How Voice Search Optimization Works | 5 Voice Search SEO Tips

As a result, voice search technology keeps getting better. How do you ask?

Speech AI and machine learning keep getting better

Advances in artificial intelligence (AI) and machine learning are having a big impact on how we interact with our smart devices and search the web. Of googleRankBrainNameis an excellent example designed to recognize words and phrases to learn better and predict outcomes. In fact, when RankBrain encounters a phrase you've never heard before, it makes its best "guess" about the searcher's meaning and intent, then provides the appropriate responses. This ability to "think" makes AI like RankBrain more effective in dealing with unexpected search queries.

Just75% of search results by languagewill rank intop 3 placesfor a specific question in a desktop survey.

The growing dominance of AI-powered devices means that search algorithms need to evolve to accommodate not just machine learning, but also the unique use cases that arise from how we use these devices in our daily lives.

Global mobility of voice search devices

Smart speakers aren't the only devices driving voice search adoption. Smartphone owners know this.Voice search is more mobile than ever. Google voice search is on your phonenow available in over 100 languages. Already in 2016reported to googlethat 20% of searches on their Android apps and devices were done using voice search.

(Video) Let's Talk About Voice Search: Latest Trends And Best Practices

maria meierinternet trends reportnoticed thatalmost 70% of these searcheswere conducted in natural or conversational language. This trend is also on the rise, facilitated by advances in speech recognition technology. In fact, Google's speech recognition technology has a95% accuracy ratewhen the spoken language is English.

Language used for local and hyperlocal search

Trends show that voice search users are increasingly looking for local results. Last year,58% of consumersfound local businesses through voice search. And it's not just the voice search numberfrom the useron the rise, butVolumeVoice search also continues to grow, with 46% of these users using voice search repeatedly to find a local business on a daily basis.

82% of customers research products and services online before making a purchase.

mar do Google,Searches for businesses “near me” have increased dramaticallyin the last years. This increase in local voice search is great news for local businesses. Since 2015, mobile search has overtaken desktop search, one of the drivers of local search growth. This has forced retailers and marketers to step up their efforts to capitalize on the rise in hyperlocal search. Ads can now target local search users even within a defined geographic area of ​​just one block radius.

Related reading:5 ways B2B companies can generate leads through organic search

(Video) Episode 35: Search Engine Optimization Trends 2023 and Beyond Voice Search on Maps

How Voice Search Is Changing SEO

The worldwide movement towards perfect language technology means marketers need to regularly adapt their SEO strategy.optimize for voice search. Google's voice recognition is already 95% accurate, and Google isn't the only tech company working to perfect voice recognition to benefit from voice search.

da ChinaiFlytek has a voice recognition systemwith an accuracy rate of 98%. Not only will their system accurately translate English into Mandarin, it will also translate Mandarin into English, Korean, Japanese, and 22 different Chinese dialects. His team predicts it will reach 99% accuracy in three years.

It clearly showsAny business that wants to drive as much incoming traffic to their website as possible should implement Voice SEO.Here are some ways to optimize voice search on your website:

How to optimize for voice search

  • To usenatural languageHaving direct answers to specific questions is critical.
  • contour markerjenriched fragmentsThis can help keep queries and responses in a context that is better understood by search engines.
  • As voice search is widely used to conduct local searches, it is important for merchants to keep theirGoogle My Business LoginjE-Commerce-Storesduly withcurrent operating information.
  • Get yourscontent is optimized and updatedremoving duplicate pages, outdated contact information and past business hours.
  • domain authorityand traditionalSuch classificationsThey play an important role in presenting voice search results.

How do you prepare for voice search?

Optimization for voice searchIt's not just one of the latest marketing trends, it's a necessity. Those who aren't getting ready should start now or risk losing ground in the search game to those who are already positioning themselves to benefit from voice search. As voice recognition continues to improve and the use of voice assistants like Alexa, Cortana, Siri and Google continues to grow, staying ahead of the competition becomes even more difficult.

(Video) Voice Recognition Will Change Your Life in 2023 (in these 5 ways, for better or worse)

Get in touch with our team of expertsto find out how DBS Interactive can helpOptimize your site to capitalize on voice search growth.


What are the statistics of voice search? ›

Voice Search Statistics (Top Picks)

Voice search assistants answer 93.7% of search queries on average. More than 1 billion voice searches take place every month. More than 50% of the adults reported that they use voice search daily. 27% of people use voice search on mobile as of 2023.

Is voice search increasing? ›

Voice Search Popularity in The United States

An increasing number of people in the United States are using voice to conduct searches. Recent reports estimate that currently, half of the US population uses voice search features daily, and more than one-third (34%) uses them at least once a week (UpCity, 2022).

Is 27% of the global population using voice search on mobile devices? ›

71% of people prefer using voice search to physically typing out a search online. According to Google, 27% of the global online population uses voice search on mobile. 58% of people have used voice search to find information about local businesses.

What technology is used in voice search? ›

Voice search functionality works through the automatic speech recognition system (ASR) to transform voice signals into text. This voice recognition technology allows smart device users to search by simply using their voices. The voice search technology will then translate spoken words into text.

Is voice search declining? ›

Voice Search is Declining in Popularity: Only 18% of Respondents Use Voice Search Each Week in 2021, Compared to 53% in 2018. New data from The Manifest reveals that people are using voice search less than a few years ago, despite conveniences and accessibility benefits.

What percentage of people use voice searches on Google? ›

Google reports that 27% of the global population is using voice search on mobile devices. In addition, Voicebot's voice search statistics show that 58.6% of US-based consumers have tried using voice search.

Is voice search the future of marketing? ›

The future of voice search is bright, with projections showing that by 2022, the number of voice-enabled digital assistants will reach 1.8 billion. This means that businesses must start adapting their SEO and marketing strategies to optimize for voice search.

Is Google Voice being phased out? ›

Legacy Google Voice is shutting down starting mid-February 2022.

What is the most widely used voice assistant? ›

In 2022, Google continues to lead in number of voice assistant users, likely due to sales growth of Google Home, Nest Home, and Android devices. Amazon will be a close second, with Apple trailing closely behind.

What is the future of voice assistant? ›

Technological advances are making voice assistants more capable, particularly in AI, natural language processing (NLP), and machine learning. To build a robust speech recognition experience, the artificial intelligence behind it must become better at handling challenges such as accents and background noise.

What percentage of iPhone users use Siri? ›

In fact, the latest voice search statistics show that 98% of iPhone owners have tried Siri at least once. Furthermore, it's also one of the most popular voice assistants for shopping. More precisely, a quarter of iPhone owners use Siri to buy things online.

What is the difference between voice search and Google? ›

When using voice search as opposed to Google search, the primary point of difference is the types of queries we're asking. Voice search is usually long form questions, as opposed to the traditional one or two word topic searches that we ask Google.

Is Alexa a voice search engine? ›

Amazon Alexa

However, it's also a digital assistant that will answer your queries. Alexa gets its information from the Bing search engine. This makes it critical to use Bing Webmaster Tools and Bing properties to optimize your content.

What is the difference between voice search and voice assistant? ›

Voice search assistant is a technology that allows a person to use voice commands instead of typed commands to run a search, access a website, or open an app. Voice search allows users to interact and communicate with smart gadgets.

Why did Google remove voice unlock? ›

Google has removed the "unlock by voice" option because it was not secure enough. I have had instances where someone else's voice had triggered the Google Assistant on my phone.

What is the best voice search? ›

Cortana is best for Windows users. Google Now is best for Android Mobile devices. For the dictation on Google Docs, Google Docs Voice Typing is the best option.

How do consumers feel about voice activated technology? ›

Currently, 63% of consumers say they would use voice if it were as capable as a person, while 58% would use voice because it is easier and more convenient and 54% because it is faster than typing or using a touchscreen.

What is the accuracy of voice search? ›

Speech recognition accuracy rates are 90% to 95%. Here's a basic breakdown of how speech recognition works: A microphone translates the vibrations of a person's voice into an electrical signal.

What are the advantages of Google Voice search? ›

Automated attendants: You can set up a menu system to direct callers to the correct people or departments in your organization. Call transfer: You can transfer a call to another number from your computer or mobile device. Integration with Google Calendar and Google Meet: You can use Google Voice with other Google apps.

What kinds of searches are consumers most likely to use voice search for? ›

Opens in new window., the most common voice searches on smart speakers are asking for music (70%) and the weather forecast (64%), followed by fun questions (53%), online search (47%), news (46%), and asking directions (34%).

Does voice search impact SEO? ›

As a result, voice search has a direct impact on SEO. Simply put, if you want to reach as many relevant search engine users as possible, then you need to prioritize voice search optimization.

What is the market data for voice assistant? ›

The global voice assistant market size is forecast to reach the value of US$ 14.2 billion by 2030 by growing at a compound annual growth rate (CAGR) of 26.5% during the forecast period from 2021-2030.

How big is the voice recognition market? ›

Global Speech and Voice Recognition Market to Hit $28.1 billion by 2027, Growing At a CAGR of 24.4%
Report MetricScope
Base year considered2021
Forecast period2022–2027
Forecast unitsValue (USD Million) and Volume (Thousand Units)
Segments coveredBy Technology, By Deployment mode, By Vertical, and By Region.
3 more rows
Feb 9, 2023

Is Google Voice going away 2023? ›

In 2023, Google Voice is phasing out its free personal plan. If you want a number for business use, pricing starts from $10 per user per month.

What is downside to Google Voice? ›

One of the biggest cons of Google Voice is the cost associated with the service. Of course, the personal use plan is free but the paid plans can be expensive for small business owners. The plans start at $10 per month. That excludes the $6 you'll have to pay per month for access to Google Workspace.

What are the cons of using Google Voice? ›

Cons of Google Voice
  • Texting is for US customers only. ...
  • Works only with other Google apps. ...
  • Costs more than other VoIP providers. ...
  • Caps users. ...
  • Collaboration is limited. ...
  • Getting the right context takes extra time. ...
  • No toll-free numbers. ...
  • No auto-replies.
Apr 13, 2023

What is SEO for voice search? ›

Voice SEO is the optimization of keywords and keyword phrases for searches using voice assistants. According to some SEO experts, voice SEO is required for websites to effectively show up in results for searches conducted through voice assistants.

What are the keywords for voice search? ›

Instead of shorthand, voice search makes use of the Five Ws and How (Who, What, Where, When, Why, How), other question modifiers and long-tail keywords that are conversational and capture intent.

What digital strategies do marketers now need to consider for voice search? ›

Understanding the key steps to optimize for voice search
  • Focus on being conversational. ...
  • Think like the user to generate the right keywords. ...
  • Long-tailed keywords do the trick. ...
  • Prioritize question keywords. ...
  • FAQ pages are a good idea. ...
  • Try using only natural language. ...
  • Don't forget relevance at any cost.
Feb 24, 2020

What are the two leading voice assistants? ›

They are, in order of popularity with developers:
  • Amazon Alexa.
  • Google Assistant.
  • Apple Siri.
  • Microsoft Cortana.
  • Samsung Bixby.

Which is the smartest voice assistant? ›

  • Cortana.
  • Alexa.
  • Google Assistant.
  • ELSA Speak.
  • Fyle.
  • Socratic.
  • Youper.
  • Hound.
Oct 21, 2022

What is the trend in the voice assistant industry? ›

The Global Voice Assistant Market is expected to increase due to the rapid growth of IoT data, rising adoption of smart homes, increasing instances of voice search, raising awareness of the benefits of cloud-based solutions, and high demand for self-service applications.

What is the disadvantage of voice assistant? ›

5 major flaws of Voice Assistant technology in 2022
  • Unintelligible Words. ...
  • Not Understanding Commands. ...
  • Providing the Wrong Information. ...
  • Getting Distracted during In-Person Conversation. ...
  • Software Integration Problems.

What are the limitations of voice assistant? ›

One of the significant drawbacks of voice assistants is that they make communication less personal. There's something inherently cold about a disembodied voice at a machine dictating your messages and tasks rather than an actual person. The lack of a physical presence takes some of that warmth out.

What is the competitive advantage of voice assistant? ›

One of the most significant benefits of voice assistants for businesses is their ability to provide instant access to information. With voice technology, employees can quickly and easily retrieve data from internal systems and databases, making it easier to complete tasks and make informed decisions.

Does Siri listen to you at all times? ›

Siri is not listening in at all, according to Apple. Instead, the capability of the software to react to a voice command is built in. Therefore, it isn't truly listened to all the time. Only a minimal quantity of audio may be stored on the iPhone, and it only starts recording after receiving the "Hey, Siri" command.

Is Siri listening all the time? ›

Open the Settings app on your iPhone. Scroll down and tap Siri & Search. Toggle the green switch next to “Listen for 'Hey Siri'” to the off position. You can also turn off Allow Siri When Locked to prevent Siri from activating if a button is pressed in your pocket.

What is the most asked on Siri? ›

So without a doubt, the most frequently asked question for Siri is “What is zero divided by zero”.

How many people use voice search? ›

Voice Search Statistics (Top Picks)

There are 4.2 billion voice assistants in use as of 2023. This number will reach 8.4 billion by 2024. Voice search assistants answer 93.7% of search queries on average. More than 1 billion voice searches take place every month.

What is Google's voice search called? ›

Google Assistant is a virtual assistant software application developed by Google that is primarily available on mobile and home automation devices.

Why would someone use Google Voice? ›

You can use the service to make and receive phone calls, as well as send text messages. You can also use it to forward calls from one number to another, so you can easily manage all of your communication from your phone. Since Google Voice is a VoIP service, it works solely over the Internet.

What is the Google equivalent of Alexa called? ›

Google Home: Cons

We've already explained above that Google Home slightly lags in third-party smart device support when compared to Alexa. Although it's closing the gap, this is still a major factor that'll affect which one you pick. Also, Google does not offer any way to change the “wake word” for its devices.

Can Alexa listen to what you're saying? ›

Alexa is an always-on listening device, which means it's technically always listening.

Who is better Alexa or Siri? ›

Siri, being exclusively integrated within Apple products, offers a more cohesive experience for users entrenched in the Apple ecosystem. On the other hand, Alexa, available on a more diverse range of devices, boasts a wider selection of third-party apps, or "skills."

Is voice assistant always listening? ›

Nearly all voice-activated technology uses microphones that listen for “wake words.” That means they are, technically, always listening.

What is the difference between chatbots and voice assistants? ›

They are very similar to one another. The main difference between a chatbot and a virtual assistant is design and purpose. While virtual assistants are made to handle a variety of requests, chatbots are typically more specific with their offerings. Both increase the delivery of personal assistance.

Which voice assistant is the most accurate? ›

Intelligence and accuracy

When it comes to answering questions, Google Assistant takes the crown. During the test of more than 4,000 questions led by Stone Temple, Google Assistant consistently outperformed other industry leaders including Alexa, Siri, and Cortana when recognizing and responding to questions correctly.

What is the sample rate for voice recognition? ›

For best results, provide audio recorded at 16,000Hz or greater sampling rate. Use this model for transcribing audio from a phone call. Typically, phone audio is recorded at 8,000Hz sampling rate.

How accurate is Google Voice search? ›

Google Assistant is the most accurate voice assistant on the market, beating out Samsung's Bixby, Amazon's Alexa and Apple's Siri . A new report says the company has humans listening to recorded search queries to help improve the accuracy of its assistant.

What is the best sample rate for voice recognition? ›

Capture audio with a sampling rate of 16,000 Hz or higher. Lower sampling rates may reduce accuracy. However, avoid re-sampling. For example, in telephony the native rate is commonly 8000 Hz, which is the rate that should be sent to the service.

What are the most common audio sample rates? ›

If you're recording music, a standard sample rate is 44.1 kHz or 44,100 samples per second. This is the standard for most consumer audio, used for formats like CDs.

What is the sample rate of common voice dataset? ›

The audio clips are released as mono-channel, 16bit MPEG-3 files with a 48kHz sampling rate.

What is the highest sample rate for audio? ›

The Nyquist Theorem states that the highest audio frequency we can record is half of the frequency of the sampling rate. This means that with a sample rate of 44.1 kHz, we can record audio signals up to 22.05 kHz.

Can police track Google Voice? ›

Even though a Google Voice call number isn't traceable, it doesn't mean one can use it to make spam calls. If one commits an illegal act or their number is reported, Google can cancel the account and provide information to concerned authorities.

Is Google Voice still relevant? ›

Legacy Google Voice has been replaced by the latest Google Voice experience. You can access the latest Google Voice experience at voice.google.com.

Does sample rate affect sound quality? ›

The more samples you take - known as the 'sample rate' - the more closely the final digital file will resemble the original. A higher sample rate tends to deliver a better-quality audio reproduction. Sample rates are usually measured per second, using kilohertz (kHz) or cycles per second.

What sample rate do professional producers use? ›

As a music producer, you can pretty much follow the advice we have provided so far – you should generally aim for a sample rate of 44,100hz for producing music with a bit depth of 24 bits. As a video producer, you should increase this to 48,000hz for your sample rate and a bit depth of 16 bits.

What is the minimum sampling rate for human voice? ›

The human speaking voice typically has frequencies of up to 4000 Hz, so a sampling rate of 8000 Hz is sufficient to sample it with an acceptable quality. This is why a sampling frequency of 8 kHz is often found within codecs used for VoIP.


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